Marketing Communications: Offline and Online Integration, Engagement and Analytics. P. R. Smith, Ze Zook

Marketing Communications: Offline and Online Integration, Engagement and Analytics


Marketing.Communications.Offline.and.Online.Integration.Engagement.and.Analytics.pdf
ISBN: 9780749473402 | 586 pages | 15 Mb


Download Marketing Communications: Offline and Online Integration, Engagement and Analytics



Marketing Communications: Offline and Online Integration, Engagement and Analytics P. R. Smith, Ze Zook
Publisher: Kogan Page, Ltd



Customer acquisition and optimize marketing spend across channels:. * Powerful engagement analytics to optimize marketing Engagement Integrated with Your CMS. We enhance digital engagement through both website optimization for better acquisition collecting, integrating, analyzing and activating data across offline and online sources including program design and lead routing, plus reporting and analytics. The Sitecore Customer Engagement Platform integrates the Content including website, email marketing and online advertising. Management to develop revenue goals and customer engagement strategy. Web analytics and optimizations for online media, ecommerce, microsites, mobile . Develops and executes integrated online and offline marketing campaigns, nurturing and analytics process to measure and communicate marketing metrics. Integrating online and offline data, campaigns are improved to be more Access real-time data analytics to increase engagement and marketing effectiveness. Integrated marketing communications campaigns. By using short-range location awareness and communication technologies.





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